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Why do industry executives always turn to public relations firms when they are called out for unsustainable business practices? Do they really believe people are stupid? Isn't it like a clueless American tourist speaking louder and slower?

The Canadian Association of Petroleum Producers is the latest group to go this way. Apparently they have a new PR firm and new advice: "Put a human face on the tar sands."

So we'll soon see lots of Youtube spots, probably of people biking with the Rockies in the background. They'll be telling stories about Syncrude employees making charitable donations.

It's all in an effort to distract the public from the real issue, which is this: the Alberta government is prepared to do anything to feed our oil addiction even though it will mean catastrophic climate change.

Maybe the Youtube videos should show bands of people fleeing from floods and drought, searching desperately for food. The oil workers would be there too, lending a hand by distributing protein pills.