An environmentally safe, sustainable Canadian laundry product

MEDIA RELEASE, November 12, 2014

OTTAWA – Toxic laundry detergent pods that threaten children is not Canadians only choice. Canadians should know there is a safe, nontoxic and environmentally sustainable product invented and produced in Canada. Sierra Club Canada Foundation has a strategic partnership with Dizolve – a Canadian company that produces an environmentally sustainable and effective laundry detergent.

“Dizolve is a unique product that has eliminated both harsh chemicals and excess packaging, making it one of Canada’s most environmentally friendly products,” said Bob McCallum, VP Sales and Marketing, Dizolve Group.

Canadians wash almost 4 billion loads of dirty laundry every year. All those plastic jugs, packaging and shipping to stores have enormous, unsustainable eco-impacts on our bodies and the environment. What’s more, most detergents contain harmful ingredients like 1,4-dioxane that don't readily biodegrade in wastewater.

Dizolve uses zero plastic in its packaging and reduces transportation pollution by 94%. If everyone in Canada switched to Dizolve, the annual eco-savings would be enormous, including the elimination of over 100 million plastic jugs and 8.2 million litres of truck fuel used. That’s equivalent to taking 3.2 million cars off the road for a day or planting one million trees. It’s substantial.

“We make a lot of demands of industry to clean up its act. So when we find a company like Dizolve that has developed a safe effective product that also reduces waste and pollution, we work with them,” said John Bennett, Sierra Club Canada Foundation National Program Director.

Facts About Dizolve:

  • Paraben-free
  • Phosphate-free
  • Free of added dyes
  • Free of chlorine bleach
  • Free of 1,4-dioxane, as certified by independent laboratory tests
  • Readily biodegradable in accordance with OECD 301D
  • Hypoallergenic, certified by independent dermatologists
  • Vegan: no animal-based ingredients or testing on animals by them or their ingredient suppliers
  • 94% smaller/lighter (no more lugging from the store or to the laundry mat)
  • Easy to use: one strip = one load
  • No messy spills or over-dosing waste

For more information, contact:

Bob McCallum
(613) 299-1540

John Bennett
(613) 291-6888

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John Bennett, National Program Director
Sierra Club Canada Foundation
1510-1 Nicholas Street
Ottawa, Ontario K1N 7B7
John on Twitter / Bennett Blog

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