Who's behind the EthicalOil campaign?
Submitted by Kristina Jackson on Fri, 2011-12-16 18:01
At the recent Toronto Enviro Alliance comedy fundraiser, the annual EcoBunk Awards, I uncomfortably chuckled at the ludicrous Ethical Oil advertisements. Maybe you've seen them. It is an exceptionally well-funded ad campaign about why Canada NEEDS to keep producing Tar Sands oil for the world. In one they pose the elegantly flying maple leaf flag next to a woman in the process of being stoned. As if these are the only choices. Huff Post Politics Canada has an interesting article on who is behind this campaign and how their flawed PR plan has largely disintegrated. I like Matthew McDermott's take on the matter: "Canada's Ethical Oil Tar Sands Campaign Really Says 'Stay Addicted To Oil'"