Watch for Wildlife

A coastline next to a rocky shore in the sunset

©William Tam;; Sierra Club Canada

Watch for Wildlife (W4W) NS is a wildlife vehicle collision prevention program that encourages and enables Nova Scotians and visitors to the province to drive with an awareness of wildlife on roads, and do what they can to prevent collisions with wildlife. Watch for Wildlife is a voice for wildlife vehicle conflict prevention in Nova Scotia, and we will work to raise awareness of the impacts of vehicle collisions on wildlife, people, the economy and insurance costs.

The objective of the program is straightforward: to reduce injury and mortality of wildlife and people on our roads, and to encourage the implementation of wildlife-friendly road design and vehicle-collision mitigation measures.

A deer walking away

Photo by / par Simon L’Allier, Cochrane Ecological Institute, Alberta

Watch for Wildlife is a program of the Sierra Club Canada Foundation with funding from the Animal Welfare Foundation of Canada, Lush Charity Pot and promotional support from MBlem Design, Helping Nature Heal, Adopt A Highway NSCarShare Atlantic and others.

Watch for Wildlife is supported by the NS Department of Transportation and Infrastructure Renewal, Road Safety Division and with input from the Department of Natural Resources (Wildlife Division), the Cobequid Wildlife Rehabilitation Centre and Hope for Wildlife.

Please see our official program website:

Watch a webinar on this campaign.